|
Like Cola was an unsuccessful cola soft drink, introduced by the 7 Up company (while owned by Philip Morris), that appeared on the American market in 1982. Its slogan was "Made From The Cola Nut." Like Cola was one of the first attempts at a cola without caffeine. It was packaged in a red and blue can. A diet version was also available, with the color scheme reversed. As noted on its label, Like Cola was actually only 99% caffeine-free. By law, a cola had to have at least some caffeine in it. Like Cola was the major sponsor of one of the races in the 1983 Winston Cup that occurred on July 24 of that year - the Like Cola 500 at Pocono Raceway in Long Pond, Pennsylvania. Tim Richmond won that race. Commercials for the product featured comedian Tim Conway and actor Kevin Dobson as spokespersons. Because several 7 Up bottlers also distributed colas such as Coca-Cola, Pepsi-Cola or RC Cola (which introduced another caffeine-free cola, RC 100, in 1980), they refused to distribute Like Cola limiting its availability.〔http://books.google.com/books?id=YnprJg9dZ0oC&pg=PA14&dq=%22like+cola%22+%2B+pepsi&hl=en&ei=5CoqTcu7K8P9nAfdroy8AQ&sa=X&oi=book_result&ct=result&resnum=3&ved=0CCwQ6AEwAg#v=onepage&q=%22like%20cola%22%20%2B%20pepsi&f=false〕 The Like name was first used from 1963 to 1969 for 7 Up's diet lemon-lime soda which was renamed Diet 7 Up.〔http://ca-yd.com/images/bottles/aclcoll/SN71041688.jpg〕 ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Like Cola」の詳細全文を読む スポンサード リンク
|